- Details
- By Tribal Business News Staff
- Gaming
Seneca Resorts & Casinos has signed a multi-year agreement to become a founding partner of the new Highmark Stadium, extending its two-decade relationship with the Buffalo Bills as the team's official casino.
The deal expands the tribally owned gaming enterprise's branding and hospitality presence at the stadium, which is scheduled to open for the 2026 NFL season in Orchard Park, New York.
As part of the agreement, Seneca Resorts & Casinos will have naming rights to the 16,500-square-foot Seneca Resorts & Casinos Field Club, a premium hospitality space at field level near the Bills' sideline that incorporates Seneca-inspired design elements.
Sports partnerships have become an increasingly common marketing strategy for tribal gaming enterprises seeking broader regional and national visibility. Recent examples include Pechanga Resort Casino becoming a founding partner of the Los Angeles Clippers’ Intuit Dome and Casino Del Sol's $60 million stadium naming rights agreement with the University of Arizona.
Seneca Resorts & Casinos President and CEO Kevin Nephew said the agreement builds on the organizations' long-standing partnership. “We are proud of the strong partnership Seneca Resorts & Casinos and the Buffalo Bills have built together,” he said.
The partnership also makes Seneca Resorts & Casinos the presenting sponsor of the Bills Legends Community, which includes more than 1,300 former Buffalo Bills players. The agreement includes sponsorship of the "Legend of the Game" feature at home games and appearances by former players at Seneca properties.
The announcement ceremony included a land acknowledgment recognizing the stadium site as the ancestral homeland of the Seneca Nation, honoring the Nation's enduring connection to the region.
Seneca Resorts & Casinos operates the Seneca Niagara Resort & Casino, Seneca Allegany Resort & Casino and Seneca Buffalo Creek Casino through Seneca Gaming Corp., the gaming enterprise of the Seneca Nation.
